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Yin Feng, founder of Coffee Wing: Internet play of

Yin Feng, founder of Coffee Wing: Internet play of "Curry Restaurant"

There are three unique ways of Coffee Wing: the first is the deep use of ERP and CRM; in chain store operation management; the second is to make full use of old and new media for marketing; the third is not only to sell coffee, but also to do catering.

2014-07-11
The process of opening a coffee shop to recruit clerks Cafe recruitment skills

The process of opening a coffee shop to recruit clerks Cafe recruitment skills

Generally speaking, a coffee shop of 100 square meters does not need to recruit too many people, it only needs two or three clerks to cope with it. If the passenger flow is heavy, five or six people can be recruited to work shifts. If it is a larger store, then the use of personnel must pay attention to science. No matter how large the store is, you can't use people indiscriminately, neither waste human resources, nor lack of manpower, which requires managers to enter.

2015-04-10
How to be a good cafe owner

How to be a good cafe owner

I don't know who first said this sentence, love a person let him open a cafe, hate a person also let him open a cafe, this sentence is very appropriate to describe the actual state of a cafe operator, enjoy the leisure and quiet brought by the cafe. And I will continue to pay for it. The nine basic characteristics of coffee shop owners are different from ordinary meals.

2015-05-19
Get rid of

Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
How to enjoy espresso

How to enjoy espresso

If you don't like drinking espresso directly, try many other espresso drinks. Many stores like to have their own iconic drinks, but some basic recipes are the same wherever they go:

2014-08-22
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Five Questions You Should Consider Carefully When Running a Coffee Shop

Five Questions You Should Consider Carefully When Running a Coffee Shop

Many coffee aficionados around the world hope to one day own their own coffee shop, serve a refreshing drink to customers, and live happily ever after. But only a handful of visionary coffee dreamers think seriously about running a successful cafe. Many start-ups seem overly obsessed with coffee quality and store decor, though

2016-03-15
How to run a coffee shop Coffee 3.0 era

How to run a coffee shop Coffee 3.0 era

Xinzi said that the current cost recovery cycle of the coffee shop is only one year, and the slowest one can recover the cost within two years. As for the success of diffuse coffee, Xin Zixiang concluded: people remember that diffuse coffee is not because of coffee. This is similar to the famous saying written by Starbucks founder Howard Schultz in his autobiography "inject the Heart" eight years ago: Starbucks brand is better than coffee. Diffuse coffee is not

2015-01-12
Open a cafe should have nine conditions how to open a cafe boutique coffee

Open a cafe should have nine conditions how to open a cafe boutique coffee

1, independent personality The personality of the boss is the personality of the personality theme cafe, this trait is the first competitiveness of this type of cafe, because most of the small and medium-sized cafes are dominated by single shops, these shops will have the distinct personality characteristics of the boss. By releasing these character symbols in the store, it attracts groups of customers with the same personality traits, and thus continues to attract

2016-06-15
Alibaba Ma Yun stands for Starbucks in Chengdu: I don't drink coffee and like to watch others drink

Alibaba Ma Yun stands for Starbucks in Chengdu: I don't drink coffee and like to watch others drink

Sichuan Online News (Sichuan Daily Reporter Li Longjun) On January 12, Ma Yun, Chairman of Alibaba Group Board of Directors, appeared at Chengdu Starbucks Staff Conference. Starbucks CEO Howard and Jack Ma have known each other since 2009. It is each other's respect and admiration that Ma Yun was invited to Chengdu from Hangzhou and delivered a keynote speech. Ma Yun speech record: special honor, actually star

2016-01-13
High-quality coffee learns how to preserve raw coffee beans

High-quality coffee learns how to preserve raw coffee beans

Coffee beans are very similar to people in many places, such as storage environment, people's comfortable environment is suitable for raw beans: dry, dry or wet, cool, not hot or cold, the only exception is light, raw beans should be protected from light. Raw beans are crops and need to breathe, so theoretically the best storage material is clean, odorless and breathable, which is also the best material in the world.

2014-12-19
Test what you know about coffee. Where is the best place to store coffee beans?

Test what you know about coffee. Where is the best place to store coffee beans?

1. If you make coffee every day, where is the best place to store your coffee beans? a. Put it in the refrigerator freezer B. Put it in the freezer, C. In a glass container (room temperature) 2. Which city in the United States has the most coffee shops? a. Seattle B. New York C. Los Angeles D. How many tablespoons of coffee powder A.1 tablespoons B.2 tablespoons C.4 tablespoons D. Etc.

2015-11-13
Guide to the selection and purchase of semi-automatic coffee machines

Guide to the selection and purchase of semi-automatic coffee machines

Semi-automatic coffee machine purchase guidelines for a coffee shop nowadays, the semi-automatic coffee machine is equivalent to the heart of the coffee shop, regardless of its performance, but as long as it breaks down, the coffee shop will shut down. So how to choose a semi-automatic coffee machine suitable for your coffee shop? The machine is big

2014-09-11
A friend who runs a coffee shop and runs a coffee shop can make a reference.

A friend who runs a coffee shop and runs a coffee shop can make a reference.

1. Please keep in mind that making coffee is a technical job. If you don't know how coffee is made, please stay away from the industry. Don't think this is a joke. People who drink coffee only have a long way to go if they want to move into the business. 2. how much do you know about the coffee industry, or to put it more generally, how much do you know about the catering industry? if you don't know it at all, please go far.

2014-09-27
Starbucks employees have coffee beans to encourage store and employee personalization

Starbucks employees have coffee beans to encourage store and employee personalization

According to the economic voice "Tianxia Company" report,"Company Club" the first wave of cross-border experience, there are many small partners from finance, Internet together with the editor to Beijing's largest Starbucks to explore the store. Starbucks in Kerry Center has two floors. Because it is the flagship store, the decoration here is very special. There are rough logs and coarse hemp.

2014-12-05
There are ten ways to die in a milk tea shop and a coffee shop, which one are you?

There are ten ways to die in a milk tea shop and a coffee shop, which one are you?

The first way to die: the quality is supreme. Many people think that coffee must be the best and the equipment must be good. If you choose a nearby coffee shop to use 200 yuan a kilogram of coffee beans, you have to use 300 yuan a kilogram of coffee beans, which is better than your competitors in quality. If your opponent uses a 20,000 yuan coffee machine, you should use a coffee machine that is more expensive than him to ensure coffee.

2015-10-20
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
How to preserve the basic knowledge of Fine Coffee

How to preserve the basic knowledge of Fine Coffee

Coffee beans are very similar to people in many places, such as storage environment, people's comfortable environment is suitable for raw beans: dry, dry or wet, cool, not hot or cold, the only exception is light, raw beans should be protected from light. Raw beans are crops and need to breathe, so theoretically the best storage material is clean, odorless and breathable, which is also the best material in the world.

2015-03-27
Four simple ways to save coffee beans how to save coffee beans

Four simple ways to save coffee beans how to save coffee beans

There are four major factors that affect the freshness of coffee beans, namely, light, oxygen, temperature and humidity. Therefore, all the preservation methods of coffee beans mentioned below revolve around these four aspects. 1. It is not recommended to save a lot of friends in the form of coffee powder, especially those who have just come into contact with the original coffee, buy coffee powder directly, and most of them can't drink it all at once. Actually, this pair of coffee

2016-04-27
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